Food on displaymehr
In the public space, images of food are omnipresent, they curry favour, crave for attention, cry for consumption. It is no longer about food intake, but about the whole: food is a promise, food is happiness, food is pure pleasure! Most of the pictures are erotically charged. Eating becomes porn.
Already the excess of advertising spoils the food. Often the messages are disrespectfully pasted over or even destroyed. In addition, the illustrations themselves usually look little appetizing, are colour casted and rotten.
The erotically charged food pictures are taken frontal and direct, all in the same format. In doing so, I consciously incorporate the everyday environment. In this urban setting, the advertising messages are both shrill and out of place.
In this tension, the images make the sense(s) emptying clear, I contrast the intended appetite with our sober everyday life - and show that the message fails.